Classes » BUSN 299-Online, Summer 1 2027
- Name
Sports Marketing
- Description
A thematic examination of marketing theory and practice as applied to the sport and recreation industries. Emphasis is placed on sport consumer behavior, marketing research and analysis, segmentation, targeting and positioning strategies, branding, promotion and communication strategies, sponsorship and corporate partnerships, sales and service management, legal and ethical considerations, and emerging issues in sport marketing.
- Credits
3.0
- Semester
- Instructor
(TBD)
- Schedules
(None)
- Capacity
0/50
- Tuition
$936.00
This tuition applies to domestic full-time students. Tuitions for international, senior, and auditing students may vary.- Fees
(None)